If you're searching for a financial pr agency, you'll learn soon enough that most (99%) have the following in common:

• Over mini-pastries and fresh orange juice they'll carpet-bomb you with platitudes about the importance of key messages

• They'll ask you to to sign a contract, usually of at least three months

• They'll require you to pay a monthly retainer, usually of at least £3k to £5k

• They'll never guarantee to get you media coverage, and will usually warn you it could take a month or two before you start seeing any

• They'll pitch with their directors but want to place a rosy-cheeked grad called Arabella, or Henry, in charge of your account.

[caption id="attachment_2440" align="alignnone" width="271"]

Barry White never needed a financial PR agency, but he sure could sing good.[/caption]

Use Just In Time PR, though, the UK's only results-based financial pr agency, and you'll discover that:

• Ordering your key messages, 99.9% of the time, is a complete waste of time. Yes, you want to ensure that your brand is relayed in the media in the right way but do you seriously think journalists give a t*ss about your key messages? If so, you're in for a surprise. In any case, we find that most companies looking for a financial pr agency simply want media coverage and to build their brand

• Unlike almost every other financial pr agency out there, we won't ask you to sign a contract. You can use us whenever you like, whether that's once a day or once a year. Just In Time PR gives SMEs peace of mind

• There are no monthly retainers of thousands of pounds here at Just In Time PR. We only charge you if we get you media coverage. And when we do charge you it's seriously low cost. Err, £250 for a national newspaper, £100 for your favourite trade magazine. We also 'cap' our fees at £500 each time you use us, which again gives peace of mind

• As much as we'd love to, we don't have a Lucinda. We can't afford to employ one because we need to generate coverage for our clients or we don't get paid. And if we don't get paid then I can't buy expensive cigars and bourbon. And then life wouldn't be worth living

[caption id="attachment_2443" align="alignnone" width="320"]

Another image that has SFA to do with financial pr but this bourbon is the best. Buy some now and drink a tumbler full lovingly with a Cohiba Robusto.[/caption]

So let's look at an example of how we work in practice.

Zero Risk Financial PR Agency

We're a 100% reactive pr agency that puts experts into the news when stories break that are relevant to them.

So for example, yesterday morning (31 December 2012) at 9:30am the Bank of England published data on Housing Equity Withdrawal.

One of our clients, Dominic Hennessy of
Just Us Mortgages, reviewed the data with us and gave us his thoughts.

One of our editors then turned his thoughts into a draft media statement and sent it to him for sign-off.

By 10:15am Dominic had approved the media statement and we'd issued his thoughts to our contacts in the national and trade media.

Because we'd issued the statement very shortly after the story had 'broken', the journalists had Dominic's thoughts 'just in time' for their writing of the story.

As a result, Dominic made the
and countless other media.

Oodles of Media Coverage

In summary, Just Us Mortgages bagged £000's of media coverage for a fraction of that price.

And, of course, if we'd secured Dominic no coverage then he wouldn't be charged a penny.

Visit the
homepage to get signed up today and see how it all works.

Remember: there's no obligation to use us ever.

So if you're interested in this kind of media impact sign up today using the short form, above right.