At Just In Time PR, we love what we do.

We take small companies and organisations with small budgets and give them media coverage they never dreamed they could get. And we do this on a no coverage, no fee basis so there's no risk to them whatsoever.

It's as satisfying as hell.

But as well as empowering smaller companies, we also do what we do because we feel the media are fundamentally undemocratic, or elitist, and that this is preventing us from looking at the facts — at reality — objectively.

What do I mean by this? Here's an example. Look at the way we understand what is happening in the UK economy.

When we read the newspapers, or their websites, we're not learning about what's happening in the economy at all - we are simply absorbing what 'experts' like Howard Archer of IHS Global Insight, Alan Clarke of Scotiabank or Vicky Redwood of Capital Economics think is happening in the economy.

What's really happening in the economy and what these people think is happening in the economy are two entirely different things.

Yes, there is diversity in their views but the monotonous, and frankly disturbing regularity with which their views are presented to us in the media — at the expense of other views — is destroying our ability to see the world as it is.

We are looking at the world, and understanding the world, through their eyes — time and again, over and over.

And frankly it's bullshit. It's as bullshit as the claim from journalists, most recently one at the FT, that new experts, that useful sources, are hard to find.

There are endless people out there who could offer explosive insights into the economy, not corporate messaging, forecasts and same-old same-old. But we never see or hear these views.

Instead we look at the world, and learn about the world, through the eyes of the few.

There has to be a far greater diversity of views for the media to genuinely claim to be a medium between the public and the news.

The tired voices in the media need to be replaced now, but even then new voices need to be continuously invited in.

Just as the news is fluid and ever-changing, so the people who comment on the news should be fluid and ever-changing.

Until this happens, we're being denied the right to see - and to think.