Today was a great example of how Just in Time PR can really add value to your brand — and deliver you ridiculous amounts of coverage for next to nothing.

New Just In Time PR client, the independent mortgage broker,
, issued a comment today on the Council of Mortgage Lenders' July data, which emerged at 9:30.

It was a perfect example of how Just In Time PR works in practice.

Story breaks, media comment is issued and coverage comes through.

Here's some of the coverage in all its glory (in total, there were more than 20 hits).

Total cost to Moneysprite for 10 pieces of national media coverage and a dozen bits of trade and local?

He hit the cap and so that was that!




Well done Ashley @ Moneysprite.