You'll find countless reasons in 'the media' why the traditional media are 'struggling'.

Ignore them. They're peripheral.

The most important reason by far has had very little attention at all.

It's this...

Semiotic violence

The game's up for the traditional media because they lack the raw energy, the semiotic violence, the unspeakable innocence of the emerging social.

They can't compete with it.It's beyond them.

They're putting up a fight, as you'd expect, but the nights are drawing in.

Winter's coming, etc.

On the outside

In the social, there's an edge, a danger, a hedonism and, dare I say it, a purity that the media cannot understand, let alone match.

They're doing their best to understand what's happening, and remodel themselves, but they lack the vocabulary.

Not that what's happening involves words anyway.

Body without organs

If Deleuze wasn't somewhere on the other side of it,he'd be over the moon.

Through the infinite rhizome, the body without organs* that is the internet, we're returning to a nomadic way of thought.

And anyone who has tried it will know that you can't deliver newspapers to nomads.

John Wayne

And it's not just the media organ that's going tobe walking like John Wayne.

The political organ will be, too.

Governments, entire political apparatuses and systems, can't grasp this energy of the emerging social, either.

And they, too, will fail to accommodate it.

The political is returning to the social.