blurts outthefollowing -

"Beheader Jihadi John identified" (see below).

This is big news, a story that's relevant to us all, and so chances are you're going to buy it.




Once you read the first line of the story (below), it's clear that thebeheader, 'Jihadi John', has not been identified at all.

"MI5 and MI6 have identified the British fighter suspected of murdering the American journalist James Foley, senior government sources confirmed last night."

What's actuallyhappened - something thathas been reported across countless other media outlets over the past day - is thatthe intelligence services have identified a person who is 'suspected' of being Jihadi John.

Which is different to identifying him - and in no way justifiesthe headline.

But that doesn't concern
, because by the timeyou read the article there's a good chance you'll have already bought this prestigious paperat a cost of £2.50 to find out who the perpetrator of this horrendous crime is.

But then, hey, quality journalism is worth the money, right?