Social media agencies are liars.

The lie's so goddam brazen that we're only now starting to see it.

The lie is this: social media agencies know more about social media than you do.

It's bollocks, of course.

After all, you are the social: in all its ugly glory.

Social media agencies are trying to sell you what you already have, or rather, what you already are.




The people I know on social who are the best at it don't work for a social media agency.

They've been nowhere near one.

They're rank bloody amateurs rather than 'professionals', but they rank higher than the pros because of that.




For the social to be professional, it has to be amateur.

It can never be anything other than amateur.

Speak to amateurs

The idea of a social media agency that knows more about the social than you is a lie.

If you're after advice on the social, speak to rank amateurs, not pros.

SAY NO TO THE PRO