.

John, by way of background, is one of the UK's top retail consultants, despite the fact that he's never actually in the UK.

He's always in the Middle East advising people with 50 cars on how to stack a shelf, use a price gun and build the Empire State Building out of cans of beans.

His stupidly wealthy clients love it when he shows them how to fit a machine that makes everywhere smell of freshly baked bread.

He's got a whole range of other retail tricks that we won't go into right now.

Ok, one more.

On agood day, and when he's not violently hung over, John can even scale a Kremlin built out of Ham and Pea soup tins and do a Russian dance.

Complete bollocks

As ever,I digress.

So this morning I woke up to the lovely email below in my inbox. If I hadn't been crying already, I would have burst into tears.

[caption id="attachment_3666" align="alignnone" width="563"]

John, there's a double space mid sentence: you know I hate typos![/caption]

Now this, for me, is what business is about. This is real business, it's how real people in business communicate.

It's millions of miles away from all these idiots who've never run a business who write books and articles in the papers telling us how to act and to conduct ourselves in business.

As if business is for adults and somehow different from the rest of our lives.

Because it isn't. And we're not.