OK, grab yourself a bottle of bourbon, a fine cigar and take a seat.Here's another one of my all-singing, all-dancing PR tips.

It's not going to be long because it doesn't need to be, but it's darned important so read on.

This one is all about finding an angle, innit. Being original, y'all. Saying stuff that nobody else is sayin'. Etc.

PR Tips: Find an Original Angle

When speaking to journalists on the phone, or when emailing them some thoughts across on something, try to find an original angle, something that the hack probably won't have thought about before.

In short, try to give them something that's
to the story they're writing.

That way there's a greater chance
thoughts will be used rather than someone else's, as your views won't mirror the views of five other experts the journalist may have spoken to.

Cos here's the thing. If you're not different, there's a far greater chance that your comments will be damned. OK, that's a bit OTT: by damned, I mean not used.

Original Angles = Oodles of Coverage

Journalists like adding value to their stories and if you can give them that value by offering them insights that nobody else has, then you'll be quids in.

And the chances are they'll use you again as they'll see you as an authoritative and insightful source.

You see, it's like this, kiddo: offer journalists original angles, stuff that nobody else has thought up, and they'll love you long time. Ask Joker, he knows all about this:

[caption id="attachment_1208" align="alignnone" width="300"]

PR Tips: Find Original Angles and Journalists Will Love You Long Time[/caption]

Clearly, you'll have to know your stuff if you're going to be able to offer the hack an original insight, or some fresh angles for their story, but if you don't know your stuff then you shouldn't really be speaking to them anyway.

Cos you'll get found out, and that's not great at all!

Ps.