, our goal is pretty simple.

We want to give smaller companies and organisations who haven't got huge PR and marketing budgets a bigger share of voice in the media.

Hell, nothing makes us feel better than when we put a company that has had very little, if any 'PR', in the past and then put them into a national newspaper, into a key trade or onto national TV.

As we see it, people working in smaller companies and organisations can have just the same expertise as those at the biggest ones, and we want to get that expertise out there.

Just because they haven't got the big bucks doesn't mean they shouldn't have the same share of voice.

Just In Time PR weekly highlights

This week we've put a number of smaller companies into the media, from trades to the nationals. It's been a shindig.

Highlights included Craig Palfrey of Penguin Wealth making the
giving his views on pensions.

And then we had two clients, retail consultants, Retail Remedy, and SEO aficionados, Render Positive, in an
on the Guardian website.

We've also put a West London estate agent called Thorgills into the
.

Oh and look, they made it into
, too:a whole blog post about the Interflora SEO penalty.

There were lots more but it's now Friday night, the log burner is on and I need a cigar.

It's all about results, stupid

As ever, all of the coverage we achieved for our clients was done on a results basis, i.e. we only ever charge IF we get coverage. This means more companies and organisations are prepared to give PR a go.

And as we see it, the more companies and organisations engaging in the media, and giving it a go, the richer the media will become.

The vast, vast majority of journalists want to hear new voices so let's make sure they hear yours!