is a fairly competitive keyword to rank for but the fact that we made it into the top 3 results on Google the first time we targeted the sucka drives home yet again how powerful blogging is.

Well, how powerful blogging is if it's done properly.

PR Results: 1 post, position 3

[caption id="attachment_2714" align="alignnone" width="460"]

Search for 'PR results' carried out in the Incognito mode of Google Chrome[/caption]

I know I bang on about this a bit but if you're a smaller business and want to hoover up a lot more relevant traffic then you don't need to hire an expensive SEO or social media agency.




OK, you need to write half decent stuff, you need to write fairly regularly (three times a week at the least) and you need to optimise the hell out of the content you produce.

But doing this isn't as hard as everyone makes out. How can it be? You can hear the sea when you stand next to me and I can do it.

If you'd like to know how to optimise your blog content, I've covered it before so maybe check out this post on
.

Blog posts cling on

One other thing. Whatever SEO firms say about blog content, specifically that it's short-term stuff and will rapidly slip off page 1 of Google, it's nonsense.

'
', a ranking factor within Google's algorithm, is a short-cut to the top of search: that much seems clear. But equally clear is that fresh content can hang around for quite some time.

For example, below is a search for 'cheap pr agencies' carried out earlier. A post I wrote on 28 January is right at the top. Nearly six weeks on and it's still doing the business.

[caption id="attachment_2715" align="alignnone" width="480"]

Search for 'cheap pr agencies' carried out today in the Incognito mode of Google chrome.[/caption]

Conclusion: if you write, you can make it to the top of Google quickly because very few other companies are writing.

All in all, well-optimised blog posts, written regularly, and which get a few social shares, can do very well indeed on Google.

Content strategy

To make it easier for yourself, create a basic content strategy.

This can be as simple as a load of ideas written down somewhere that you can write about. Centre these ideas around your keyphrases, of course.

It just means you don't need to spend an hour thinking about what to write before you do the actual writing.

Now write.