Remember Paul Daniels? That short, slightly spivvy trickster with the wife way above his station (and literally, too).

Well, his magic career went down the swanny in the late nineties and he's now working at Just In Time PR. How the mighty have fallen!

His remit during the working day (strictly no hypnotising the directors into pay rises allowed), is to conjure up silly amounts of media coverage for all of our clients.

And today he was as sharp as one of those swords he swallows (although technically he doesn't kids — so feel free to try it at home).

Anyway, out came the wand this morning and Abracadabra, zippety zap, new Just In Time sign-ups,
, are all over the national media showing off their expertise — and getting some serious value-add for their brands.


[caption id="attachment_273" align="aligncenter" width="300" caption="Paul trying to hypnotise me into an equity stake earlier today."]

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Thanks to Paul's slightly rusty but still effective sorcery, the lovely Maria Kemp at Kemp & Co was waxing lyrical on the latest Halifax house prices. She secured some fantastic hits, in the
.

Then, having first entertained some people at the coffee machine with a mean card trick, Paul pulled another rabbit out of the hat, this time for Matt Churchward of the Green Recruitment Company.

Matt's views on a report on graduate jobs published by the Office for National Statistics made the
among others.

Both are pleased as punch and have promised to send Paul a betamax video recorder with which he can watch old recordings of himself in his prime, saying stuff like: ""You'll like this...not a lot, but you'll like it."

More PR magic from the UK's best rabbit-out-of-the-hat-pulling PR agency tomorrow, folks!