.

A journalist on the Express twittered for comment yesterday on what impact a hung Parliament would have on the pound. Within five minutes, Dom "never miss an opportunity" Hiatt was on the phone to Alistair Constance over at Ethical Currency, specialists in ethical foreign exchange. Ten minutes later, a quote was drafted, approved and e-mailed over to the journalist in question. And hey presto - five minutes later, this story popped up on the Express website!




That's 20 minutes from start to finish - and the final product?.. a chunky quote with a link through to the Ethical Currency website, and all for the "pull your arm off" price of £150! Now that's what you call results-based PR!

Jonny