Another great day for Just In Time PR, the pr agency that only charges you if you get results.

Late last week, a cool boutique
called Matchstick Recruitment signed up and today, having responded to the unemployment data (within about 20 mins or so of it coming out) with a well crafted quote, we achieved our first hits for Matchstick.

First up was
— kaboom — on the Daily Express website, where we had a juicy old quote and — the holy grail — a good top up of Google juice through a link. Here you go...

[caption id="attachment_82" align="alignleft" width="559" caption="Nice Quote, Great Google Juice"]

[/caption]

Nice Quote, Great Google JuiceThen we bagged a good piece of trade coverage for Matchstick on
, with a nice pic of Matchstick's founder to boot.

Finally, we bagged a mention on one of the UK's leading financial websites,
.

However, because we don't consider this to be a target publication for Matchstick, we won't — as is our company policy — charge them for that.

We don't think it's fair to charge companies for coverage that isn't really in their target media.

Are we stupid? Probably. In fact, almost certainly. What I do know is that all the other performance pr companies charge for all coverage, even if the client is a Hull-based firm of electricians and they are quoted in the Evening Standard.

At Just In Time PR, we're trying to deliver a PR service to companies that is fair and a great way for them to dip their toes in without getting shafted by just another overcharging, underperforming PR agency. And there are lots of them, believe me.

If you could give us any feedback (and the more colourful the better), we'd really appreciate it.