MasterCard (or their pr agency, or both) must be £%$^^£% nuts.

The email (see
)that MasterCard have been sending to journalists ahead of the BRIT Awards is full-on PR suicide.

What absolute lunatic thought it was a good idea to send that out?

Now human nature is fundamentally corrupt. That's in the price.But the "I'll scratch your back" rule should never be put on an email. That's plain crazy.

Some journalists will do anything if you offer them a freebie. Others will tell you to f**k right off: and they have every right to.

Not that any sane PR would be so crass as to try and force journalists to give them coverage anyway.

The weirdest thing about this email, is the BRITS will NEVER be short on coverage. It's practically in the bloody bag. And MasterCard are MasterCard.

I suspect MasterCard is set to have some #PricelessSurprises of its own in the days ahead as they are dismantled in full public view for this epic #PRfail.