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Well, you know, we've picked up a fair few public relations secrets over the years and thought we'd share them with the world. So here goes. Right from the top (or is that bottom?).




The news is your best friend. What do I mean by this? I mean every news story that breaks is an opportunity for a company or organisation relevant to that story to get media coverage — to show off their expertise in the papers and on the telly. And stuff.

OK, you probably don't know what the hell I'm on about so here's an example.




Retail Remedy, as the name suggests, is a
. Basically, Phil and his partner James advise retailers on how to improve their set-up, increase profits and generally be a more rounded retail phenomenon (or that's what Phil says anyway — personally, I think he and James just stack the shelves).

Anyway, the other day Morrisons released its Christmas trading figures — you know, a media release on how it performed over the festive period. Now this story, quite clearly, was very relevant to Retail Remedy and was something Phil has oodles of views on (I hate to say it but Phil is a bit of a retail expert and knows Morrisons and supermarket stuff like the back of his hairy hand).




We issued Phil's thoughts on this story to the retail and national business media maybe half an hour or so after Morrisons had officially published its numbers. The result? Simples. Phil and Retail Remedy got some great 'hits', including on the world's biggest website, the
.

So what I'm saying is this: follow the news closely and if ever a story breaks upon which you could comment, send a comment across to the media covering it. You'll be surprised at what might happen.