, today announced it has given notice to a Jack Russell, just days into its new role.

The appointment of the 3-year old bitch, as Senior Account Manager, was watched fairly closely by professionals within the public relations industry.

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Daisy yesterday.[/caption]

London PR agency gets it wrong

To the disappointment of PR bosses, who had an eye on replacing their entire workforces with animals if Deirdre made the grade, Daisy came unstuck from day one.

In fact, she didn't even turn up on day one.




"We're all very disappointed. After beating off some fierce competition from seasoned PRs, we had banked on Daisy rolling up her sleeves and getting stuck in, but she struggled right from the start. She couldn't even hold the fort when the rest of us were out on a team lunch. The phone apparently rang off the hook but she seemed oblivious to it. God knows how many new business leads we lost during that lunch. At least a dozen, I reckon. Anyway, you have to be philosophical. To move forwards sometimes you have to go back a step or two. It must have been the nerves that got her."




"This has been a lesson for us all. It became clear within minutes that Daisy was not cut out for a job in PR, not least when she didn't turn up on her first day and made no effort to call in. What particularly upset me was when I took Daisy for walkies one time and she refused to do her business. I waited around the back of Liberty for at least half an hour during my lunch break and then the moment we got back to the office she made a mess of the router, leaving us without the internet for most of the day. The landlord has been round, too. Nobody has come out of this in a better position than they were when they went into it."

Ends