"Should I hire a London PR agency or is that local one down the road OK? They've got a sign outside their office and everything."

This is a question someone asked me recently and I thought I'd do my best to answer it.

OK, I'll come clean. Of course nobody asked me this question. And if they had, I almost certainly wouldhave punched them in the face.

But hell, we're here now so let's do it. London PR agency, or local?

Hotshots or hillbillies?

[caption id="attachment_1724" align="alignnone" width="400"]

A local PR agency yesterday.[/caption]

OK, you think you can see where this is going, don't you?

You think I'm going to plonk for the London pr agency each time.

But maybe, just maybe, I'll be objective. And rational.

Let's see.

Below, my thoughts, on whether you should only ever hire a London pr agency, or if the clueless hillbillies down the road will do.

London PR agency: pros and cons

Local pr agency: pros and cons

Conclusion

To be honest, if I were you, I wouldn't hire anyone.

Forget PR, forget your company, forget it all.

I'd just spend every last penny you have doing your best impression of Nicholas Cage in
.

You see, your life could be over tomorrow anyway, so why invest money in a future that may never happen?

Just sit back, listen to Angel Eyes and pour yourself a large scotch.