I've worked in journalism and PR for 15 years now, and if there's one thing that really gets on my little pink tatties (whatever the hell they are), it's the same old companies hoovering up all the media coverage.

This is particularly the case in the property world. Knight Frank, Savills, Strutts, Jackson Stopped & Laughed, these guys are quoted left, right and centre in the media — and everyone else seems to take it as a given.

Well it's not a given. Or at least it doesn't have to be.

So why do the likes of Knight Frank and Savills get so much PR?

One big reason, of course, is the amount of money they spend on advertising. Read the property supplements on a Saturday and a Sunday and you'll know what I mean. It's beyond a farce. Same old thatched/chocolate box/'grand designy'/HNW properties, same old names talking the same old garbage.

Thankfully, their 'influence' doesn't extend into the real news hubs of the nationals.

Another reason is the fact many journalists, like the rest of us, are lazy bar stewards and will go for the easy option. By default, they'll quote someone they know and have been schmoozed by (repeatedly). You can't really blame them for that - they're human, all too human (that's Nietzsche, folks) like the rest of us.

But another reason — and this is critical — is that in many cases the hacks simply aren't given enough alternatives. The big property firms have got the big bucks to constantly schmooze these SOABs and at the same time they employ PR agencies who do much the same thing, sending over stories, keeping their clients front-of-mind.

The smaller, independent estate agents simply can't compete with this - they don't have the budgets to pay a connected agency or get some PR in-house, so they're left with the media scraps — if any scraps at all.

Thankfully, this is all now changing.
is enabling even the smallest companies with the smallest budgets to crash the incestuous media party.

Our fees are hideously low (I feel sick when I see our fee table), there's not a retainer in sight and because we take all the risk (you only pay if you get coverage, remember kids), there's nothing, nada, nichts for these firms to worry about.

So basically, we can take a little estate agency with one office somewhere and stick it under the noses of the very best hacks in the industry (and there are many good 'uns) and get them coverage for a few hundred quid that would normally cost tens of thousands.

The long and the short of it, then (cos I'm getting a bit bored now), is if you'd like to stick it to the Knight Franks and Savillses of the world, drop us a line or fill in the form on the