, today — and one that started bright and early and bushy tailed!

At 7am, Sainsbury's published its latest numbers, at 7:01am I spoke to Phil Dorrell, the UK's number one retail guru and by 7:16am we'd issued a statement to the media outlining Phil's views on the results.

Guess what happened? That's right — we got a shedload of awesome media coverage for Phil, who is as happy as a pig in the proverbial muck.

I won't list all of the coverage but here are some of the bigger pieces of pick-up. Like John Daly, we hit it long and true today. Well done Phil — get in the hole!




If you'd like stupid publicity like this for your company and brand, just fill in the form on our
and we'll give you a call to talk you through it all.

When it comes to PR, there's nothing like Just In Time PR!