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September 13, 2011
Here's an example of how Just In Time PR works.
Last Wednesday, at 8am, the Halifax released its latest house price data - for August.
We quickly contacted our client, Home Fusion, a buying agent, got their thoughts, drafted a quote and, pow, by 8:30 had sent the puppy out to a stack of hacks who we knew would be covering the story.
The result? A monstrous amount of media coverage, over 30 hits in total, a fair percentage of which were prime big time national national, e.g.
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Just In Time PR is about reacting to the news as it breaks and giving the journalists what they want exactly when they want it.
Oh, and the best bit of all? You don't pay a penny unless you get coverage!
If you have any questions, just comment below.