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October 6, 2012
So what is Just In Time PR all about?
Just In Time PR is about giving smaller companies and organisations that don't have major PR budgets a voice in the media — and doing it for them on a no coverage, no fee basis.
In other words, there's no risk whatsoever for the people and companies that use us, as they only ever pay if they get great media exposure for their products and brands. And what's more, that can use us whenever they want — there's not a contract in sight.
So what have we done over the past week? Let's look at a few examples (there were plenty more).
On Monday, we had two IFAs on page 2 (yes, page 2) of the Daily Express (in the
on auto-enrolment).
One, William Hunter of
, was quoted in the body of the main article.
[caption id="attachment_392" align="aligncenter" width="300" caption="He's not got much hair these days but he's on Page 2 of the Daily Express (William Hunter)"]
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On Wednesday, meanwhile, we put two retail consultants, Retail Remedy and Retail Vision, into the news on the back of the Tesco and J Sainsbury results.
Here's John Ibbotson of
, too. But that was only part of it - we also had Phil on the BBC sofa on Wednesday morning talking supermarkets with business presenter, Steph!
(Btw, don't mess with Phil - I found out the other day when I attempted to get him in a headlock over bourbon and cigars [as you do] that he's a 2nd Dan in about three martial arts.)
What else have we done this week? On Thursday, the Nationwide Building Society announced that it was scrapping interest-only mortgages.
We got in touch with Lea Karasavvas of London-based independent mortgage broker,
of City AM. Get in there my son!
On Friday, we put Matthew Turner of London buying agents,
on Wednesday, so not a bad week.
Also on Friday, the latest non-farm payrolls data came out in the US. We issued a comment on behalf of London stockbroker,
in Saturday's Daily Mail. Well done to Marcus Bullus.
Hopefully, this will give you an insight into how Just In Time PR works — when stories break that are relevant to a company on our database, we get in touch and, if they are up for it, issue a statement on their behalf to the media. If, and only if, they get coverage do they pay.
For the full cost breakdown (and it's as cheap as chips), see our
.
For a general explanation of how Just In Time PR works, see our
page.
If you'd like to be added to the Just In Time PR email list, and receive relevant opportunities for your company or organisation, please sign up on our