Are you looking to hire a financial pr agency to get you great media coverage?

Then forget it. For reasons I've covered in
before, you'll get shafted.

What you should do (and this is another of my famous pr tips, so brace yourself) is this: offer to shave off your eyebrows.

Farmyard animals

Over the years I have offered to bike my eyebrows over to countless financial journalists if they will write up a story on a client, or include my client in a story they're writing.

I've also offered to have my way with any number of farmyard animals (and film myself doing it).

And guess what? It works a treat.

(Note that I offer to 'bike across' my eyebrows, not post them. This is important, as it shows you're a player).

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Hiring a financial pr agency? Don't bother. All you need is a camera and some cattle.[/caption]

Financial pr agency? Pah. Just be funny.

You see, journalists, like everyone else in this average life we all lead, get bored.

Therefore if you can entertain them by talking absolute garbage and just saying stupid stuff, then they'll sit up and find you vaguely entertaining.

Rarely wholly entertaining, but definitely maybe vaguely entertaining.

Which is half of the battle in the sh!tty media industry.

Reaching out? Then stand out!

Here's the deal.

Tens of thousands of companies and organisations are reaching out to financial journalist each and every day.

So you need to be different to stand out.

Therefore if you're looking to hire a financial pr agency, what I suggest is this: keep the cash.

Instead, in the subject field of the email containing your press release or whatever the hell you're trying to pitch, simply write:

'Your article'.

And leave it at that.

Freaking hacks out

Journalists always open emails containing 'Your article' because they're all neurotic b@stards and are terrified of readers writing in, finding fault, suing the ass of them, etc.

Then make the first line of the email this:

'Ha, got you sh!t for brains. But while you're here, reck you could write up my release? If you do, I'll shave off my eyebrows and bike them over to you pronto.'

The hack (hacks are generally messed up, anxious individuals) will find your email so amusing that they will drop the article they're writing on the collapse of HSBC and write up a NIB (news in brief) on your firm's biggest fee earner, Terry, being appointed senior co-associate, private clients.

Straight in the top lipstick, that.

Media success

All in all, follow these simple steps and you'll be on the road to media success.

And most importantly you won't waste bags of cash on a financial pr agency that will charge you an arm and a leg and then bore the hell out of the journalists you want to get through to with run-of-the-mill pitches and same-old, same-old.

Go on, be different.

And above all, be brave.