Being a world-weary SOAB, it's not often that I break into a smile but one thing that does make my face warm for a split second is taking small firms who maybe haven't had much media coverage before, or haven't had any coverage at all, and giving them phenomenal publicity — for next to nothing.

Two examples came on Thursday and Friday of this week when we marched two JIT clients, Edinburgh Mortgage Advice and Hunter Wealth Management into the big national media. The cost to them? Well, we don't talk dirty but let's just say it was peanuts.

Here's Mark Dyason of Edinburgh Mortgage Advice giving his views on Friday's Scottish mortgage lending data in the
talking about figures released by the British Bankers' Association on Thursday.

This is how Just In Time PR works, kids. When a story breaks that's relevant to you and your company, we speak to you, get your views and then put you in the thick of the news.

That's all for today - Ireland - Italy just about to kick off. Come on the Azzuri!