The average financial pr agency, if you've not read any of our previous posts, isn't on the Just In Time PR Christmas Card list.

We reckon they're over-priced outfits that are more focused on serving you up warm croissants in front of flip-charts than getting you the media coverage you want.

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Hell, some of them aren't too bad, but if you're a small company with a small budget then dealing with these big and grey corporates can be scary wary.

And you'll probably come out of it six months later walking like John Wayne.

But I digress.

The purpose of this post is not to rant and ramble but to give you an idea of how you can get great publicity for your brand in the mainstream media — and do so without a croissant or flip chart in sight.

Financial PR agency: shameless pitch

The answer — yep, you guessed it — is to use us.

With Just In Time PR, you won't have to pay a big faceless financial pr agency a retainer, you won't have to sign a contract, you won't have to spend thousands of pounds a month and you certainly won't have to pay a penny unless you get results.

And you won't have to eat pastries from Patisserie Valerie.

Let's look at some examples.

This week, you may have noticed, has been a massive week for retail.

Basically, loads of retailers have been publishing their Christmas trading updates. Clearly, loads of supermarkets issuing their financial results means loads of media opportunities for a retail expert who might be looking to bag a shed load of publicity.

And today I have two such retail case studies for you: Phil Dorrell of Retail Remedy and John Ibbotson of Retail Vision.

Retail experts rock the news

John runs a
called Retail Vision. He knows everything about supermarkets and stuff — I think he even worked in one once. John's retail diagnostics are legendary, unrivalled in the industry — at least that's what John tells us.

So here's what happened. Yesterday morning at 7am, Tesco issued its latest results and by 7:30 every journalist writing up this story had John's thoughts on the Tesco numbers in their inbox.

Why? How?

Because we'd sent his views to them, jabroni.

An hour or two later and the big man is in
and countless other media.

He got all this amazing coverage without having to pay a huge retainer or sign a contract with a financial pr agency. And that's kind of cool.




Firstly, check out what Phil has to say about us. You can't see me, but I was there - pointing a revolver at Phil's head. Only way to get the big man to say nice things about us!

Phil runs another
called Retail Remedy. (Yep, I know, it must have taken these guys ages to come up with their company names).

Phil, who's a bit of a media playboy these days, wanted a crack at both Morrisons and Sainsbury's. So when they issued their respective results this week, as with John we issued statements on Phil's behalf, too.

The result? You guessed it. Bags of great media coverage including the
. Bonjour.

Anyway, you get the idea. If you're an fs company, or want to get into the business pages, but don't want to commit to a big financial pr agency — and be forced to eat delicate pastries that you'll end up paying for anyway — then we'll get you oodles of great publicity and it will be free of all risk.

Cos if there's no coverage, remember, then there's no fee.

Now do the right thing and sign up to