Financial pr agencies and the experts they represent within banks, fund management houses and economics consultancies, dominate the business media.

If you're reading the papers today, you'll be given a very clear insight into this.

Today, after all, is Q4 GDP day.

Financial pr agencies = Groundhog Day

You'll see the same old experts repeatedly quoted, and everywhere.

At the front of the pack will be the ubiquitous Howard Archer of IHS Global Insight. This guy gets everywhere. He's quoted all the time. It's frankly scary.

Oh look, here he is on the
website.

And then there'll be Vicky Redwood of Capital Economics; oh, and Philip Shaw of Investec.

You'll also see some wise old egg from the Federation of Small Businesses; and the journalists will chuck in a union leader to remind everyone of the human cost of a struggling economy.

In effect, it will be same old, same old.

Oh, look who appears at the bottom of
in the FT today?



[caption id="attachment_1435" align="alignnone" width="480"]

A Groundhog earlier today. This sucka has attitude.[/caption]

Thousands of experts, too few voices

I wonder how many economics professors there are in universities and colleges around the UK who have just as detailed an understanding of economics as Howard and Vicky?

At the very least hundreds, probably even thousands.

But guess what? These guys and girls are rarely, if ever quoted in the 'papers' or interviewed on TV because they don't have financial pr agencies and huge budgets behind them.

So instead we get to see the world through the eyes of a limited collection of full-time rent-a-gobs.

And it's a joke.

As you know, here at Just In Time PR we're trying to change this shambolic state of affairs.

Our goal is to put new experts into the media, because the media (the business media, in particular) are reliant on too few voices.

We want to help economics professors, doctors and lecturers around the UK get their thoughts into the business media. Because frankly we're bored stiff of reading same-old, same-old.

It's just not right that the public is exposed to the views of so few, due to the monopoly of big financial pr agencies and the in-house comms departments at the big city firms.

As you know, we're not saying that these rent-a-gobs don't know their stuff: some of them do. But what about the thousands of other experts out there who never get a voice in the media?

No coverage, no fee

At Just In Time PR, as you know, we only charge IF we get media coverage.

We do this so that people and organisations that can't afford big financial pr agencies can have their say and get the publicity that they deserve.

In order to#democratisethemedia, we're offering 20% off our fees to all universities and colleges because we feel it's right to do so. If it results in a professor of economics who's never been in The Times getting into The Times business section, then it will be worth it.

So if you're a university or college, sign up your clever economic lecturers and PhDs today and give them the publicity they deserve.

And it goes without saying that you'll not pay us a penny unless you get results.