The Daily Telegraph is to be the first 'general interest' UK newspaper to adopt a metered paywall.

Whatever "compelling digital products" The Daily Telegraph says it will offer behind the paywall, the writing is on the wall.




This is just the latest step along that road.

The Daily Telegraph will, of course, take loyal readers with it but over time these will die out, the young won't come, and people will find content elsewhere.

Not that they'll need to find it, because content, dirty, stupid content, is all around us, smashing up against us all, all the time.




The problem for the media is that everyone, now, is the media.

And that kind of f***s your model (for want of a better phrase).




The media landscape is becoming increasingly fragmented, schizophrenic,
, to use the language of Deleuze.

The arborescence of the traditional media ("
news."

The media have been deterritorialised by the
that is online.

In a body without organs, every single atom is as important and as meaningless as all the others.

The news is only news if you care, not because you're told.