Cheap pr agencies are rubbish. Or that's what you'll believe if you speak to a traditional pr agency.

Which has a vested interest in charging you an arm and a leg.

And the rest.

Now while it's true that some cheap PR agencies will be pants, not all are.

Take us, for example.

I'll say that again, it was that shamelessly self-promotional:

Cheap pr agencies aren't all bad

Actually, the statement above is not entirely true.Cheap PR agencies will almost certainly be bad.

It's just that there are the odd exceptions to the rule.

We, as you may or may not know, only charge you for media coverage IF you get media coverage.

If you don't get media coverage, we won't charge you a penny.

Therefore we can't be crap. Because if we were, we'd be out of business.

And I'd currently be doing something obscene to someone under the arches in Waterloo.

[caption id="attachment_1511" align="alignnone" width="224"]

Cheap PR agencies and Plato have nothing in common. Or so you think. In fact, they have EVERYTHING in common.[/caption]

Syllogisms and Plato

Have you ever read Plato?

If not, then aside from the fact that you've never lived, you may not have come across the
.

Syllogisms, as any student of antiquity will know, are linguistically and conceptually watertight.

They involve a major premise, a minor premise and a conclusion:

Here's an example:

Major premise: UK PR agencies are the best

Minor premise: Cheap pr agencies are in London

Conclusion: Cheap pr agencies are the best

With this kind of frightening, antiquitean logic, how can you not sign up today?

Now fill in the form, sucka: the one on the