Have been analysing the take-up stats this weekend and it's a crazy number but around 90% of companies that have used Just In Time PR have gone on to use it again. Meanwhile, around 50% have used it multiple times since we started to push the site properly back in the Autumn of last year.

Why are they using it? Because it's damn cheap, there's no risk involved as they only pay if they get results and it involves very little of their time.

Just In Time PR is genuinely changing the way this industry works - there will always be a role for the retainer model but for millions of SMEs, a quick hit-and-run into the media is just what they need to boost their brand. They can leverage the coverage in no end of ways through their various marketing collateral and physical/digital real estate.

God I'm starting to sound like a marketer now - what an awful thought!