Great news for Burger King today. It was hacked.

On the surface, you wouldn't think this is good news at all, but in being hacked, and spouting all sorts of crazy, offensive stuff, Burger King has perversely had its reputation boosted.

Public relations gold

Because suddenly it's not a corporate giant that everybody hates ('cos most people hate a corporate giant), it's a helpless company that has been brought to its knees in dramatic, no spectacular, fashion.

It's human and being human is great PR!

Hell, it's better than that, it's public relations gold!

You could almost hear the Twitter people and social media bods running around in a state of panic wondering what's going on, how do I stop it, the end of the world is nigh.

Get me a burger now, Phil, so I can think!

Hurry up with those there onion rings, I need to focus.

Burger King back on track

In being made to look like rank amateurs, Burger King are suddenly back on track. Hell, they're human again.

The fact that the hackers stuck the McDonalds logo on the Burger King Twitter page makes the King look even more vulnerable, and by that logic, attractive.

Burger King have always played second fiddle to McDonalds, but for a few short minutes today they were on top of the world. McWho?

I wouldn't be surprised if lots of people go out to buy a Whopper tomorrow, for the simple reason that they'll have warmed to the King.

Now, can someone hack us?