Another mind-boggling day for Just In Time PR. Another Agincourt.

Ce matin, vets huit heures, I had 5-minute phone call with James McGregor of regular JIT client, Retail Remedy, to discuss the Home Retail Group numbers that had just come out.

10 minutes later a quote had been drafted, we'd pulled back the string on our trusty bows and had let fly a furious volley of soundbites.

'Twas like Agincourt.

The journalists fell in their hundreds as these pearls of retail insight rained down upon them.

A slaughter.

[caption id="attachment_329" align="aligncenter" width="223" caption="Pearls of wisdom rained down upon the media. They fell by their hundreds, in waves."]

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In total we had upwards of 30 hits, including the
.

Another day for the relentless JIT archers.

And certainly another day of JIT garbage!