, can create explosive online content.

It all started yesterday morning when I thought: "How can I make Just In Time PR stand apart from the crowd? How can I cut through all the online noise that is out there?

"What can I do that is so hilarious that everyone retweets it and I get shit loads of traffic and brand awareness?"

Anatomy of a Viral

So that you can see how a powerful piece of viral marketing take shape right from the very start, here are the thought processes I went through.

I then scoured the internet for a picture of something to do with the World Cup and found one where Roy Hodgson looks like he's casting a spell on something.

Next up, I asked myself:"Who or what could Roy Hodgson possibly want to cast a spell on?"

The answer, of course, was Pirlo.

Football Cats

Knowing I was onto something, I then googled 'football cats' and found an hilarious image of a slightly tubby moggie in mid-air that, on closer inspection, evenlooks a bit like Pirlo.

With the help of a free piece of online software, I then sewed the two images together, added anexplosive speech bubble, embedded it in a tweet with the words 'REVEALED: Roy Hodgson #WorldCup Strategy Update' and therest is history.

Take a look for yourself.

Within hours I'd received:

Even social media sensation @AngryBritain retweeted me, it was that funny.

If you'd like me to do this for you, I charge £5000+VAT a pop, images not included*.